The price of the wine doesn′t matter

The University of Basel in Switzerland conducted a study that demonstrated the impact of the cost of wine on the perception of the drink. The focus group consisted of 140 volunteers who were divided into 3 groups. During the tasting, each group was offered 3 types of Italian wines of 2013 from different price categories: 1. Montepulciano d’Abruzzo DOC, cost – $ 10. 2. Bolgheri DOC – 35 $. 3. Toscana IGT – $ 70….

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